To bring the "meat of the matter" up front. Geoaching is easily one of my favorite activities. It's like Pokémon Go, but with tangible rewards (sometimes). The popularity is enough to not warrant an explanation, but on the off chance that some one didn't know about the service, the website is a mile to scroll through for very little information.
Why and what was worth a redesign:
- "What Is Geocache": I preferred reading through the three steps much further down on the page than watch the 75s video. It was faster to read. The illustrations communicated quickly.
- Sign Up: While the present website encourages sign up, it doesn't do a good job of explaining why to sign up.
How it changed:
- Information: I brought the 3-steps to Geocache section to the front, and split the screen horizontally for desktops. The "what is geocahe?" section now occupies a more prominent position, while being right next to the action that's to follow- sign up/ sign in.
- Visuals: I moved away from the dark green color native to Geocaching and added vibrant pictures to instill the excitement that comes with the activity. It should ideally communicate a sense of adventure and that it can be done anytime and anywhere.
Fonts: Avenir Next via Adobe Typekit
Images via Unsplash.